Sustainability of Fur

December 1, 2017 - The pressure to transform the way we create fashion is increasing in a bid to reach the global sustainability targets. This puts natural materials such as fur at the core of designing more sustainable and responsible fashion. Challenging human creativity, natural fur is a biodegradable, renewable alternative to synthetic textiles. Its long-lasting qualities stand in opposition to the modern day’s ‘fast fashion’ culture, and evoke storytelling across family generations.