Fur and shearling once again took centre stage across all four leading Autumn/ Winter 2017 fashion weeks, with an overall 67% of collection featuring the natural materials, according to the latest figures from the International Fur Federation.
This compares with the last year’s AW collections when fur was present in around 70% of all collections and makes it clear that natural materials are here to stay despite claims from opposition groups that fur demand is declining.
Milan Fashion Week saw 50 of the 69 designers using the natural material, which reiterates the reputation of Milan as the hub of European fur fashion. Top designers for Gucci, Versace and Moschino were among the 79 % of those who chose fur for their collections.
Paris, the last stop in the AW collections, also did not relinquish its fashion fame as the use of fur there was almost on a par with Italian shows. Across the catwalks in Paris 70 % of designers opted for fur or shearling to grab the attention of both media and the audiences. Brands as Valentino, Céline and Lanvin along with Chloé and Rochas delivered collections where natural materials triumphed over synthetic fibres.
Across the Atlantic, fur has also made a huge impact on New York’s runways where 90 out of 146 designers crafted fur pieces.
Despite less fur on show in London compared to Paris, Milan and New York, the use of fur on London Fashion Week is gradually rising. While last year natural materials were used in 47 % of collections, now fur and shearling were present in an estimated 55 %, which marks a steady increase in fur demands by both global brands and consumers.