The welfare provided for the animals whilst alive is more important than the ultimate end-use of the animals. This is one of the findings in a survey conducted by independent market research company Ipsos in 2013, on behalf of Fur Europe. Although a majority of Europeans say they find fur farming unacceptable, the survey clarifies that the more information Europeans have about fur and fur farming, the more acceptant they are towards fur.
The survey also revealed that people who have visited a fur farm are way more positive than people who have received their information about fur from other sources. The majority of the Europeans are however not in favour of a ban on fur farming provided the sector is subject to strict regulation.
The public opinion of fur farming in Europe [PDF 1.1 Mo]