SFA was among the 900 brands driven by their love for fashion that gathered in Madrid IFEMA – Feria de Madrid between 3 to 5 February to be part of this year’s edition of MOMAD Metropolis.
SFA, which was officially formed in 2016 to represent the Spanish fur sector, introduced itself to the international fashion community with an individual stand and a fashion show.
‘’It’s very exciting to us and a great opportunity to be part of Metropolis, which is very important for the fashion sector in Spain. It is also a chance to meet and attract new members,’’ said Beatriz Pérez, Secretary General at SFA.
SFA’s participation аt the fair grabbed the attention of the media as this resulted in SFA’s stand being mentioned in almost every media outlet covering the event.
‘’We need to show fur in the fashion magazines. Just yesterday I sent two garments for a feature in Tentaciones, a supplement of El País, one of the most important newspapers in the whole country,’’ said Beatriz Perez while commenting that their participation at the fair resulted in a increased interest in fur garments across Spain.
SFA’s fashion show also did not go unnoticed especially when the finalist from the Spanish competition to access the final stage of REMIX 2017 Aurora Maroto, Myriam Buenaventura, Jesús Lorenzo, Corty Bennet presented their work on the catwalk.
MOMAD Metropolis is among the major professional platforms for fashion, business and trends on the Iberian Peninsula. Its next edition will be in September.