As a material fur is an integrated part of the global fashion scene with more than 400 international designers featuring fur in their collections. International design houses using fur include Dior, Gucci, Marc Jacobs, Armani, Fendi, Dolce & Gabbana, Versace, Cavalli, Vivienne Westwood, Issa, Paul Smith, Burberry, Jean Paul Gaultier, Galliano, Hermes, Kenzo, Louis Vuitton, Alexander McQueen, J. Mendel, Issy Miyake, Valentino, Donna Karan, Tommy Hilfiger, Barbara Bui, Herrera, Ralph Lauren and Dennis Basso.
Fur’s popularity in the creative environments is also mirrored at the trendsetting fashion weeks in New York, Paris, London and Milan, where on average more than 70 percent of the autumn/winter collections features fur. To designers fur is sought after because of the material’s 3D effect which contains endless creative opportunities. From a commercial perspective fur is known to add economic value to entire fashion collections.
The modern use of fur takes on many variations. Both color schemes and fur types offer a wide range of creative design opportunities, and the focus on innovation and product development in the fur sector has extended the use of fur both within and outside fashion design. Today, the fur material is used on products like handbags, shoes, pillows, key hangers and briefcases extending the use of fur from the fashion industry into markets of interior, decoration and accessories.
Fur Europe’s Fur Now campaign highlights the modern use of fur.