Fur & Society

The European fur sector is committed to sustainable development. We rely on the definition of sustainable development framed by the Brundtland Commission, which holds that sustainable development is development that meets the need of the present without compromising the ability of future generations to meet their own needs. Consequently Fur Europe facilities a roadmap for the European fur sector that aims at balancing economic development, social development and environmental protection.

To Fur Europe sustainability means to maintain and develop the ancient human tradition of wearing fur. This is achieved by balancing sound principles for environmental protection and societal issues like animal welfare and consumer trust with the commercial development. The economic development grows on innovative product- and skills development, marketing, design, manufacturing, distribution and sales.

This triangle of economy, society and environment provides many benefits to humans in terms of socio-economics as well as advancement within sciences and human creativity.

Amongst the many programmes Fur Europe has in place to develop the cultural history in accordance with society’s demands are the world’s most comprehensive animal welfare project, WelFur, and the strategy for achieving consumer transparency and farm certification.

Fur farming can both provide animals a good experience of their lived life, and at the same time benefit humans.